I am an experienced digital marketer with a background in content creation, project management, and leadership. My experiences have taught me that the key to building a successful brand is through audience-focused, meaningful content, which is derived from quantitative and qualitative insights.
While I’m a writer at heart, I’ve always been driven to expand my skills and knowledge to gain a fuller perspective on marketing and the ways we communicate.
I am currently the Digital Marketing Manager at KHM Travel Group in Brunswick, Ohio. For the past two years, I have also been an organizer of the WordCamp Kent conference and active in the Northeast Ohio WordPress Meetup group.
What does this mean? To me, digital marketing means adding meaning to your audience’s experience online. The projects below are a sampling of the work I’ve been fortunate to collaborate on with a team of designers, videographers, and fellow writers.
WRITING & EDITING
Words remain my favorite method for storytelling, for explaining ideas, and for empowering changes big and small.
Announcing WordCamp Kent’s 2020 Keynote Speaker: Steve Grunwell – WordCamp Kent
Travel Agent Spotlight: Marcus Williams – KHM Travel Group
Conquerors of the Lake – BELT Magazine
From Carpet Cleaning to Urban Living: The Forty-O-Five Place – BELT Magazine
Brewing Up a Sweet Treat – Edible Cleveland
Mel McGee, We Can Code IT – Cleveland Business Connects
A Guide to Attending WordCamp Kent 2020 – WordCamp Kent
5 Tips to Help Travel Agents Close More Sales – KHM Travel Group
How to Turn Your Travel Experiences into Engaging Content – KHM Travel Group
Behind the Scenes: Developing KHM Travel’s Core Values Series – KHM Travel Group
KHM Travel Group’s Response to the COVID-19 Impact on Travel – KHM Travel Group
Playing to Your Strengths — and Your Weaknesses – VAX VacationAccess Compass
ENGAGING & TEACHING OTHERS
Content creation and strategy is my passion and sharing what I know to benefit others continues to provide fuel for that passion.
PEOPLE THAT INSPIRE ME
These folks probably don’t know it, but their words and their wisdom continue to encourage me to work differently.
All you need is less.ANN HANDLEY
Make the creative seem logical, not lofty.Jay acunzo
Perhaps wisdom. . . is realizing how small I am, and unwise, and how far I have yet to go.Anthony bourdain