I am an experienced digital marketer with a background in content creation, project management, and leadership. My experiences have taught me that the key to building a successful brand is through audience-focused, meaningful content, which is derived from quantitative and qualitative insights.
While I’m a writer at heart, I’ve always been driven to expand my skills and knowledge to gain a fuller perspective on marketing and the ways we communicate.
I am currently the Content Marketing Manager at Fetcher, a recruiting automation SaaS platform. In my free time, I’m a yoga instructor, avid podcast listener, and food-obsessed traveler.
DIGITAL MARKETING
What does this mean? To me, digital marketing means creating experiences online that ultimately lead to meaningful experiences for audiences offline. The projects below are a sampling of the work I’ve been fortunate to collaborate on with a team of designers, videographers, and fellow writers.
WRITING & EDITING
Words remain my favorite method for storytelling, for explaining ideas, and for empowering changes big and small.
Profiles
Case Study: GR0’s Tech-Forward Approach Leads to Big Hiring Wins – Fetcher
Travel Agent Spotlight: Marcus Williams – KHM Travel Group
Conquerors of the Lake – BELT Magazine
From Carpet Cleaning to Urban Living: The Forty-O-Five Place – BELT Magazine
Brewing Up a Sweet Treat – Edible Cleveland
Mel McGee, We Can Code IT – Cleveland Business Connects
How-To
Show Them the Money: How to Incorporate Pay Transparency into Your Recruiting Strategy – Fetcher
A Guide to Attending WordCamp Kent 2020 – WordCamp Kent
5 Tips to Help Travel Agents Close More Sales – KHM Travel Group
How to Turn Your Travel Experiences into Engaging Content – KHM Travel Group
PR
Fetcher’s Raises $27 Million in Series B Funding – Fetcher
Behind the Scenes: Developing KHM Travel’s Core Values Series – KHM Travel Group
KHM Travel Group’s Response to the COVID-19 Impact on Travel – KHM Travel Group
Playing to Your Strengths — and Your Weaknesses – VAX VacationAccess Compass
ENGAGING & TEACHING OTHERS
Content creation and strategy is my passion and sharing what I know to benefit others continues to provide fuel for that passion.
PEOPLE THAT INSPIRE ME
These folks probably don’t know it, but their words and their wisdom continue to encourage me to work differently.
All you need is less.
ANN HANDLEY
Make the creative seem logical, not lofty.
Jay acunzo
Perhaps wisdom. . . is realizing how small I am, and unwise, and how far I have yet to go.
Anthony bourdain
Marketing is Like... 